How to Make Your DIY Business Logo
There’s no underestimating the significance of a good logo. Being at the center of your branding, your logo must reflect the essence of your business and create an enduring impression.
When designing your flyers, business cards and other marketing materials, your logo will be among the most vital elements that you will be working on. That’s why you should never take it for granted. You should be willing to devote some time to it.
The good news is, you don’t have to spend a lot to pay a pro designer. These days, you will find plenty of websites that let you make your own, with the help of user-friendly editors that come with several customization options.
Best of all, you don’t need any prior design knowledge or technical expertise. These tools are highly intuitive, meaning you only need to follow certain instructions. For instance, there are sites that will ask you questions about your business, and after that, they will provide logo recommendations based on your answers. From there, you can start conceptualizing and personalizing your log, and then download it in any format so you can use it on various materials.
The following are tips to help you make the perfect logo design:
a. Picking Colors – Use colors that represent your company’s spirit. For example, if you sell kids’ toys, go for bright hues. If you sell fashion bags, chic shades can be effective. In fact, there is thing called psychology of colors. Learn it and apply it in your choice of colors.
b. Size Optimization – Make sure your logo looks good for different resolutions or materials. In other words, scalability is important. You don’ have to manually adjust the size to suit every purpose.
c. Finding Inspiration – You don’t want to copy other logos, but you can always get inspired by them. If you check online, there are many websites that feature the most successful logos. Let them be your guide as you create your own.
d. Sustainable Design – There’s nothing wrong with adjusting your logo every now and then, but not every week or every month. Note that a logo only works if it is consistent because the goal is mainly to identify your brand. If you keep changing yours, then people will get confused and that is counterproductive to your brand.
e. Simple Is Memorable – Finally, and without a doubt, simpler logos are proven to be more memorable. You can be creative, but not too much. Remember that function is always number one.