Fast technological developments, rising competitors and elevated buyer expectations have made a marketer’s job harder than ever before. Advocates of BSM often use it to help a change from a culture which is very know-how-targeted to a place which understands and focuses on enterprise goals and benefits. Fairly than supporting an internalized know-how view, there’s a shift to recognize and assist customer needs and the supply of value to enterprise stakeholders including shareholders. A BSM initiative typically underpins a shift in maturity for an IT department or service provider towards a extra proactive and predictive operating model quite than the reactive and fireplace-combating habits which has been frequent in many IT operations. IT departments and Service Suppliers who reach this level of maturity typically report improved relationships with their clients and enterprise colleagues, being recognized as ‘Trusted Business Companions’ and ‘Competent Suppliers’ who deliver added enterprise value quite than being thought of a commodity or ‘Obligatory Evil’.
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